Customizing discount code appearance

The discount code motivates customers to submit reviews. This article shows you how to personalise how the discount code looks after customers leave a review.

On this page

1. About discount code
2. Customize discount code appearance
3. • Step 1: Open discount code
   • Step 2: Select where to preview
   • Step 3: Select template
   • Step 4: Adjust design
   • Step 5: Modify content

About discount code

The discount code is a coupon customers receive after writing a review on your storefront or in response to a discount code email.
This article covers visual customization only. To change the discount value or expiration date, see Using discount settings.

Customize discount code appearance

Step 1: Open discount code

1. From the Ali Reviews dashboard, click Collect Reviews in the left sidebar.
2. Click the Appearance tab.
3. Under Discount display, click Discount code.
4. Click Customize.

Step 2: Select where to preview

Use the Preview on dropdown at the top right of the page to see how the discount code looks in each location. You can preview across 10 surfaces:

1. Review request email
2. Review reminder email
3. Thank-you email
4. Photo/video request email
5. Apology email
6. Customer reward email
7. Discount code email
8. Review submission page
9. Review box
10. Write a review section

To change the template for a specific surface, click Customize while that surface is selected.
Tip: Read more about customizing the discount code email template.

Step 3: Select template

There are 2 templates for the discount code: Basic and Center icons.

Step 4: Adjust design

In the design section, you can adjust:

• Text color
• Discount code color
• Outline
• Background card
• Background section
• Border radius

Step 5: Modify content

Language: We support multiple languages including Chinese (simplified), Portuguese, German, French, Japanese, and more.
Language options sync with your Shopify admin settings. To add more languages:

1. From your Shopify admin, go to Settings > Languages.
2. Click Add Language.
3. Select a language, then click Add.
4. In Unpublished languages, click Publish next to the language you want available in your store.

Read this Shopify article for more on managing languages.

Heading: Describes the discount value awarded for each review. You can edit the text or insert variables like Discount amount or Discount code.
Expiration: Shows the deadline for using the discount code. You can customise the text or insert the Expiry date variable.

To set the actual discount value and expiration date, go to discount settings.

Remember to click Save at the top right when you're done. To reset everything to defaults, click Reset default next to Discard.

Done! If you need more help, contact us via live chat or email support@alireviews.io.

Related articles

• Using discount settings
• Customizing email templates
• Customizing promotion badge appearance

Updated on: 24/07/2026