Sending review requests via email

Ali Reviews can automatically send a review request email to every customer after their order is fulfilled. You can also set up a series of follow-up emails (reminders, thank-yous, apology emails, and more), each with its own timing, template, and optional discount.

Before you start

• You need at least one fulfilled order in your Shopify store to start seeing requests in the dashboard.
• To reach these settings: go to Collect reviews in the left side menu, then click the Email setting tab.

Auto request

The auto request section controls when Ali Reviews sends the initial review request email.

To enable automatic review requests:

1. Go to Collect reviews > Email setting.
2. Toggle on Send review requests automatically.
3. Set your send timing: choose a number of days (or hours or weeks), and whether to trigger it after Fulfillment or Delivery.
4. • Default: 3 days after fulfillment.
   • If you choose "after delivery," a banner reminds you that emails send after you mark orders as delivered in Shopify.
4. Click Save.

To customize timing for specific countries:
Click Add country timing to add country-specific overrides. Each override uses the same controls as the default timing. You can add and remove countries at any time.

Order of products:
This controls how products are listed in the email and on the Review Submission Page. Choose from:

• By review: Least to most (default): puts products with fewer reviews first, to maximize collection.
• By price: High to low: prioritizes higher-priced items.
• By list of Shopify order: preserves the order from the customer's Shopify order.

Follow-up emails

Follow-up emails are sent automatically after the initial review request, based on what your customer did (or didn't do). There are 5 independent follow-up emails. You can enable or disable each one separately.

To enable a follow-up email:

1. Find the email card in the Email setting tab.
2. Toggle it on.
3. Adjust the timing if needed.
4. Click Edit template → to customize the subject, content, and design in the Appearance tab.
5. Click Save.

Adding a discount to a follow-up email:
Each follow-up email has an optional discount code section. When enabled, enter a code prefix (default "THANKS"), a value, a value type (% off or $ off), and an expiry in days (default 30 days).

Editing follow-up email templates

Each follow-up email has its own fully editable template. To customise it:

1. Click Edit template → next to the email type. You'll be taken to the Appearance tab to customise it.
2. Choose the template you want to edit, click Customize.
3. Adjust the subject line, preview text, and email body.
4. Use Add variable to insert dynamic content like the buyer's first name or product name.
5. Click Save.

Notes on specific follow-up email types

Old-order review request

If you installed Ali Reviews recently, you can send a one-time review request to customers who placed orders in the 60 days before you installed the app.

1. In the Email settings tab, scroll to the Old-order review request section.
2. You'll see the number of eligible old orders.
3. Click Send review request to send to all of them at once.

This sends a standard review request email to all eligible customers. You can track responses in the Request dashboard.

Sender email settings

These settings control how your emails appear to customers in their inbox. Sender email settings are available on the Basic plan and higher.

To set up a custom sender domain:

1. Go to Settings & Pricing.
2. Click Custom domain and follow the setup instructions in this tab. This requires adding DNS records to your domain provider. If you're not sure how to do this, contact your domain provider or email support@alireviews.io and we'll help.

New sender settings apply to all future emails. Already-scheduled emails use the settings that were active when they were scheduled.

Email send limits

To protect your customers' experience, there are send limits per customer:

• Daily limit: 2 emails per day.
• Monthly limit: 5 emails per month.

These limits apply across all email types (auto request + follow-up emails combined). If a customer reaches a daily limit, the next queued email will send the following day.

Frequently asked questions

What's the difference between "after fulfillment" and "after delivery"?
"After fulfillment" triggers the email X days after the order status in Shopify changes to Fulfilled. "After delivery" triggers it X days after you mark the order as Delivered. Use "after delivery" if your delivery time is unpredictable, as it gives customers time to actually receive and use the product first.

Do follow-up emails count toward the daily/monthly send limits?
Yes. All emails to a customer, including follow-ups, count toward their 2/day and 5/month limits.

Can I customize the reminder email template?
Yes. Every follow-up email has a fully customizable template. Click Edit template → on any follow-up email card to open the template editor in the Appearance tab.

What happens to already-scheduled emails when I change the timing settings?
Changes to timing only affect future emails. Emails already scheduled will still send at the originally planned time.

What happens to scheduled emails when I turn off auto request?
Emails already scheduled will still send on time. To cancel them, go to the Request dashboard and cancel them individually from the Emails tab.

Why I can't remove the trigger for "All Countries" in Review Request Email?
At the moment, the All Countries option can't be removed. We'll improve this in a future release. For now, you can use the Blocklist feature to exclude specific customers or products from receiving review request emails. See Using the Blocklist to manage review request email for instructions.

Done! You've set up your email review collection. Check the Request dashboard to see how your emails are performing.
If you need more help, contact us via live chat or email support@alireviews.io.

Updated on: 10/07/2026